Category Archives: Uncategorized

Creating content that continuously resonates with your audience is the key to an engagement-worthy content marketing strategy. It boosts reliability and trust in your ability to educate and inform them on topics and insights they’re looking for, to aid them in their research journey about your brand and customer experience. To boost resonance, video marketingContinue reading “Getting Started: How to record ‘on-the-fly’ videos that captures your B2B audiences’ attention”

You spent weeks, or even months, planning and sitting through countless meetings on your upcoming B2B marketing campaign. You hyped yourself up for coffee-fueled ideation, and everybody was pumped up and raring to go. Only, something was amiss… It was as if a secret script played out in each meeting and brainstorming session. It didn’tContinue reading “How to Build Your Ideal Customer Profile Around Your Audiences’ Pain Points, Not Your Bosses’ Opinions”

5 B2B research strategies to learn more about your users’ pain points “The only important thing about design is how it relates to people.” – designer, educator, and author Victor Papanek Okay, yes. We’re a marketing agency. Though we’re not fond of the term, it’s what we are. Terminology doesn’t change the fact that we’veContinue reading “How to understand what your future customers need from your product marketing”

You know that feeling when you connect with someone who shares your passion for marketing? Maybe you swap success stories, share links to your favorite niche publications, or use industry jargon like you’re both in on a sweet inside joke.  Too often, we fail to realize the bubble created around industry professionals. Unfortunately, that exclusivityContinue reading “4 ways to talk like a human when crafting your B2B content strategy”

Understanding the ‘complexity’ of Intent data 97% of B2B marketers believe that intent data will give brands a competitive advantage in the year ahead. But, like any new marketing tool, there’s a steep learning curve and leading proprietary Intent data provider, Bombora realized they had to find new ways to tell a more compelling storyContinue reading “Case Study: How Bombora increased B2B marketing ROI using buyer-led content marketing”