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TB trends and insights

Check out our latest research and team insights to learn more about what brand challenges B2B marketers are looking to solve every day.

Featured Insights

7 B2B growth marketing strategies to build meaningful connections with your audience - In the world of business-to-business (B2B) marketing, staying ahead of the competition and reaching your… Read More
Getting started: How to record ‘on-the-fly’ videos that captures your B2B audiences’ attention - Creating content that continuously resonates with your audience is the key to an engagement-worthy content… Read More
How to build your ideal customer profile around your audiences’ pain points, not your bosses’ opinions - You spent weeks, or even months, planning and sitting through countless meetings on your upcoming… Read More
How to understand what your future customers need from your product marketing - 5 B2B research strategies to learn more about your users’ pain points “The only important… Read More
4 ways to talk like a human when crafting your B2B content strategy - You know that feeling when you connect with someone who shares your passion for marketing?… Read More
Case study: How Bombora increased B2B marketing ROI using buyer-led content marketing - Understanding the ‘complexity’ of Intent data 97% of B2B marketers believe that intent data will… Read More

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