TB trends and insights

Check out our latest research and team insights to learn more about what brand challenges B2B marketers are looking to solve every day.

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How to understand what your future customers need from your product marketing - 5 B2B research strategies to learn more about your users’ pain points “The only important thing about design is how… Read More
4 ways to talk like a human when crafting your B2B content strategy - You know that feeling when you connect with someone who shares your passion for marketing? Maybe you swap success stories,… Read More
Case Study: How Bombora increased B2B marketing ROI using buyer-led content marketing - Understanding the ‘complexity’ of Intent data 97% of B2B marketers believe that intent data will give brands a competitive advantage… Read More
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