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Creating content that continuously resonates with your audience is the key to an engagement-worthy content marketing strategy. It boosts reliability and trust in your ability to educate and inform them on topics and insights they’re looking for, to aid them in their research journey about your brand and customer experience. To boost resonance, video marketingContinue reading “Getting Started: How to record ‘on-the-fly’ videos that captures your B2B audiences’ attention”

You spent weeks, or even months, planning and sitting through countless meetings on your upcoming B2B marketing campaign. You hyped yourself up for coffee-fueled ideation, and everybody was pumped up and raring to go. Only, something was amiss… It was as if a secret script played out in each meeting and brainstorming session. It didn’tContinue reading “How to Build Your Ideal Customer Profile Around Your Audiences’ Pain Points, Not Your Bosses’ Opinions”