Author Archives: Chaenara O'Brien

5 B2B research strategies to learn more about your users’ pain points “The only important thing about design is how it relates to people.” – designer, educator, and author Victor Papanek Okay, yes. We’re a marketing agency. Though we’re not fond of the term, it’s what we are. Terminology doesn’t change the fact that we’veContinue reading “How to understand what your future customers need from your product marketing”

You know that feeling when you connect with someone who shares your passion for marketing? Maybe you swap success stories, share links to your favorite niche publications, or use industry jargon like you’re both in on a sweet inside joke.  Too often, we fail to realize the bubble created around industry professionals. Unfortunately, that exclusivityContinue reading “4 ways to talk like a human when crafting your B2B content strategy”

Understanding the ‘complexity’ of Intent data 97% of B2B marketers believe that intent data will give brands a competitive advantage in the year ahead. But, like any new marketing tool, there’s a steep learning curve and leading proprietary Intent data provider, Bombora realized they had to find new ways to tell a more compelling storyContinue reading “Case Study: How Bombora increased B2B marketing ROI using buyer-led content marketing”