You spent weeks, or even months, planning and sitting through countless meetings on your upcoming B2B marketing campaign. You hyped yourself up for coffee-fueled ideation, and everybody was pumped up and raring to go. Only, something was amiss… It was as if a secret script played out in each meeting and brainstorming session. It didn’tContinue reading “How to Build Your Ideal Customer Profile Around Your Audiences’ Pain Points, Not Your Bosses’ Opinions”
