5 B2B research strategies to learn more about your users’ pain points “The only important thing about design is how it relates to people.” – designer, educator, and author Victor Papanek Okay, yes. We’re a marketing agency. Though we’re not fond of the term, it’s what we are. Terminology doesn’t change the fact that we’veContinue reading “How to understand what your future customers need from your product marketing”
Daily Archives: April 26, 2021
4 ways to talk like a human when crafting your B2B content strategy
You know that feeling when you connect with someone who shares your passion for marketing? Maybe you swap success stories, share links to your favorite niche publications, or use industry jargon like you’re both in on a sweet inside joke. Too often, we fail to realize the bubble created around industry professionals. Unfortunately, that exclusivityContinue reading “4 ways to talk like a human when crafting your B2B content strategy”